Ecole : ICN Business School
M. Bertrand Agostini
To tutor students in a professional project involving the introduction onto an Anglo-Saxon market of an innovative product or service
To introduce students to the business environment and the culture in countries where the Anglo-Saxon influence is, or historically has been, strong
To introduce students to aspects of business culture in the target country
To introduce students to the theories, models and practices pertaining to conducting business outside of France
To covered will include: Anglo-Saxon cultures, communication skills, project management, enterprise creation, contract management, business plan.
Business Culture and intercultural communication: Attitudes, Behaviour, Values / Economic and Business environment, culture in UK, USA, Canada, India and Ireland / Project management / Business plan / Contract management / Creative thinking in Business.
– To enhance students’aware- ness of the characteristics of the business environment and the culture of the five Anglo-Saxon countries studied; – To develop an operational awareness of enterprise creation via the launch of a new product, concept, project or service in one of the five countries;
– To develop competence and confidence in the language of English for business. Students will be required, via the project, to develop relations with local, regional, national or interna- tional players in the business environment. They will be required to identify, create or imagine a product or service which they feel will be appropriate for one of the anglo- saxon markets they have studied. Examples of such products may include original items of art, design or manufacture. Tutors will guide students in their project and, where appropriate, facilitate contact with companies in France and / or abroad.
– semester 1: written exam (2 h) 20 %, initial proposal report 30 %, initial proposal presentation (20 mns) 50 %
– semester 2: written exam (2 h) 20 %, final project report 30 %, final project presentation (30 mns) 50 %.